How to Embed a LinkedIn Company Page Feed on Your Website

Your company page on LinkedIn isn't just a social media profile. It's where your brand publishes its professional narrative — product announcements, company milestones, industry commentary, hiring updates, thought leadership. For many B2B companies, it's more actively maintained than the company blog.

Yet almost none of that content reaches your website visitors. People who land on your homepage, your services page, your about page — they see none of what you publish on LinkedIn unless you bring it to them.

Embedding your LinkedIn company page feed on your website closes this gap. This guide covers why it matters, what makes a company page feed different from a personal profile feed, and how to set it up in a way that reflects well on your brand.

LinkedIn Company Page vs. Personal Profile: Why It Matters for Embedding

Before getting into setup, it's worth being clear about what a LinkedIn company page feed is and why it behaves differently from a personal LinkedIn profile.

A company page is a branded LinkedIn presence owned by an organization rather than an individual. It publishes official company content: announcements, product updates, events, job postings, industry perspectives. The content is reviewed and intentional — it represents the company's voice, not a single person's.

A personal profile feed includes a mix of professional posts, reposts, comments, and casual engagement that may or may not represent the organization well in an embedded context. For a business website, the company page is almost always the right source.

When you embed your LinkedIn company page feed, visitors see your brand's curated professional voice. It reads as authoritative, consistent, and intentional — exactly what a website should convey.

What a LinkedIn Company Page Feed Does for Your Website

It Keeps Your Site Fresh Without Extra Work

Most company websites are updated infrequently — new content requires writer briefings, design reviews, CMS updates, and approvals. A LinkedIn company page feed bypasses all of that. Every post you publish on LinkedIn appears on your website automatically on the next sync, turning your LinkedIn publishing cadence into website content output at no extra effort.

For B2B companies that maintain an active LinkedIn presence, this can mean their website displays new content multiple times per week without a single CMS login.

It Serves as Real-Time Social Proof

For B2B buyers, social proof operates differently than it does for consumers. Customer logos, case study quotes, and testimonials matter — but so does evidence that the company is actively engaged, intellectually credible, and financially healthy. LinkedIn company page content serves this function better than almost any other content type.

An embedded LinkedIn feed on a services page or about page tells the visitor: this company is active, its team is engaged with the industry, and the business is growing. Those signals influence purchase decisions, partnership discussions, and hiring outcomes.

It Bridges Your Website and LinkedIn Audiences

Website visitors who encounter your LinkedIn content on-site can follow your company page directly from the embedded widget. LinkedIn followers who engage with your posts may click through to your website. The feed creates a two-way traffic loop between your most important owned channel (your website) and your most important professional social channel (LinkedIn).

How to Set Up a LinkedIn Company Page Feed

Step 1: Create Your CollectSocials Account

Sign up at CollectSocials for a free 7-day trial with no credit card required. You'll have access to all features including the Design Studio and full curation tools.

Step 2: Create a New Feed

Create a feed in your dashboard and name it to reflect what it contains — your company name or "LinkedIn Company Feed" works well.

Step 3: Add Your LinkedIn Company Page as the Source

Add LinkedIn as a source and enter your company page URL. CollectSocials fetches your recent posts and begins syncing new ones automatically going forward. There's no ongoing manual action required — once connected, your company page content flows into the feed on its own schedule.

Step 4: Curate — This Step Is Critical for Company Feeds

For a company page, curation is especially important because the bar for what appears on your website is high. In the Collect view, go through your imported posts and think critically about each one:

• Job postings: relevant if you want to use the feed on a careers page, but often out of place on a homepage or services page
• Time-sensitive content: event announcements for past events, promotions that have ended, news that's no longer relevant — deselect these
• Reposts of others' content: context-dependent; if you added substantial commentary, it may belong; if it's a bare repost, it probably doesn't
• Product and service announcements: high-value content for sales-focused pages
• Thought leadership and industry commentary: strong content for about pages and services pages
• Company milestones and culture posts: excellent for careers and about pages

You can maintain different curation sets for different pages — show product content on the services page and culture content on the careers page — by creating multiple feeds from the same LinkedIn source.

Step 5: Design the Widget for Brand Consistency

Your company page feed needs to feel like an extension of your brand, not a social media widget dropped into a corporate site. In the Design Studio:

• For professional B2B brands: Corporate, Minimal, or Mono themes with a Grid or List layout
• For tech companies: Shadow or Glass themes with a Masonry layout create a modern, slightly editorial feel
• For creative agencies: Bold or Aurora themes with a Masonry or Mosaic layout
• For enterprise or financial firms: Elegant or Corporate themes, Grid layout, dates enabled, platform badge enabled

Turn off display elements that don't serve your brand context. On a B2B website, showing full post text (not truncated) and a timestamp tends to read as most credible. Avatar and platform badge can reinforce the LinkedIn source if that's a trust signal you want to lean into.

Step 6: Embed on Your Website

Copy the single script tag from CollectSocials, paste it into your website where you want the feed to appear, and you're done. The widget renders in a Shadow DOM, so it won't conflict with your site's CSS regardless of your platform — WordPress, Webflow, Squarespace, Shopify, or custom-built.

For specific use cases, see our guides on using LinkedIn feeds for recruitment and embedding LinkedIn feeds on agency websites.

Where to Place Your Company Page Feed for Maximum Impact

Homepage — The Highest-Traffic Placement

A LinkedIn company page feed on the homepage serves as a live proof of vitality. Place it in a dedicated section with a header that signals professional context — "Latest from LinkedIn," "What We're Working On," or simply "Company Updates." Keep the feed to six to eight posts for homepage use; enough to demonstrate activity without overwhelming the page.

About Page — Context for Your Company Story

The about page is often the most-visited page after the homepage, and it's where visitors form their lasting impression of your company. A LinkedIn feed here extends your story beyond static copy — showing recent milestones, team highlights, and industry commentary that a traditional about page couldn't convey.

Services or Solutions Page

For B2B companies, embedding LinkedIn content that relates to your services — client success commentary, industry analysis relevant to your offering, product announcements — directly alongside your service descriptions creates a more compelling page than copy and testimonials alone.

Careers Page

LinkedIn company page content is uniquely effective on careers pages. Culture posts, team highlights, employee milestones, and company announcements on LinkedIn speak directly to what candidates care about. An embedded feed here does the work that a carefully-written "why join us" section tries to do — but with authenticity.

News or Press Page

For companies that publish media mentions, awards, and industry recognition on LinkedIn, an embedded feed on a dedicated news page creates a live, self-updating press section. No content manager needed — every LinkedIn announcement populates the page automatically.

Maintaining Your Company Page Feed Over Time

The curation layer requires periodic attention, not constant management. A good rhythm is to review your CollectSocials feed once a week: approve new posts, deselect anything that's become outdated, and check that the overall mix represents where your company is right now.

As your LinkedIn publishing strategy evolves — if you start posting more video, or shift focus from product announcements to thought leadership — update your curation selections to reflect the current content direction. The feed should always represent your best and most current LinkedIn presence, not everything you've ever posted.